IDUN Minerals is a Swedish beauty brand born in Stockholm over 12 years ago on International Women’s Day. Known for high-performance, skin-friendly formulas developed with dermatologists, their products are made for all skin types—including sensitive skin. With a focus on clean, conscious beauty, IDUN offers inclusive shades powered by purified minerals, with commitments to local production, transparency, vegan formulations, and sustainability. We’re proud to be the exclusive distributor for the MENA region of IDUN’s award-winning products—recognized by the Swedish Beauty Awards, Scandinavian Global Makeup Awards, Asthma Allergy Nordic, and the Nordic Swan Ecolabel. Pure, effective, and clean beauty at its best.