Mineral makeup is based on minerals such as Iron Oxides, which have soothing and calming properties and suit all skin types, even the most sensitive. Some minerals (Titanium Dioxide and Zinc Oxide) also have a natural SPF (Sun Protection Factor). IDUN Minerals uses highly purified minerals in its products.

Highly purified minerals are purified from impurities such as nickel and chromium that can trigger allergic reactions.

All IDUN Minerals products are developed for sensitive skin and sensitive eyes. They are dermatologically or ophthalmologically tested and do not contain ingredients that are known to cause allergies and/or irritation such as fragrance, essential oils or bismuth.

IDUN Minerals Mineral Powder Foundation is the only makeup product recommended by Asthma Allergy Nordic. It contains 100% highly purified minerals and is free from perfume, preservatives, talc and bismuth. 

All makeup, skincare and haircare products are dermatologically tested – except for the liquid eyeliners and mascaras which are ophthalmologically tested. This means that the products are tested on human skin under a dermatologist’s control and that the products are not likely to cause irritation or other reaction.

No, none of IDUN Minerals' products contain nanoparticles.

IDUN Minerals products do not contain talc, with the exception of some nail polishes.

IDUN Minerals does not use PFAS. In order to check if a cosmetic product contain PFAS, you may check the ingredient lists and look for “PTFE”, “Polytef”, or words that contain "perfluoro" or "polyfluoro". This means that the product contains highly fluorinated substances and should be avoided. Decafluoropentane and C9-15 (or C8-18) fluoroalcohol are also PFAS.

IDUN Minerals carefully selects the best ingredients for the skin in order to create high-performing products – both natural and synthetic ingredients are used depending on their properties.

IDUN Minerals products contain vegetable ingredients such as oils and butters, but these ingredients do not have an organic certification.Organic certifications only apply for plant or animal-based ingredients –ingredients such as minerals cannot be organically certified. 

All IDUN Minerals products are vegan, except for Mascara Vatn Waterproof. This means that they do not contain any animal or animal-based ingredients, and that no animal derived ingredient was used in the manufacturing process. They are certified by Djurens Rätt – a Swedish non-profit organization for animal rights. All IDUN Minerals brushes are vegan and made from Taklon, a high-quality synthetic material. Mascara Vatn Waterproof are the only non-vegan product in IDUN Minerals' assortment: our product development team is currently working on a new vegan formula for this product.

IDUN Minerals products are not tested on animals.

In some products, for example mascaras, preservatives are needed to prevent bacteria growth, prolong the shelf-life of the product, and make sure that they remain safe during use.

The All-In-One Face Cream Solstråle has a SPF of 25 and offers protection from UVA and UVB. The Mineral Powder Foundation contains a SPF of 15 due to the presence of minerals which have a natural SPF.

If you have used our products and have feedback you want to share with us, please reach out to info@idunminerals.com and we will gladly assist you within 48 hours.

If you have eyelash extensions, we recommend avoiding using products that contain oils. All the mascaras (except Mascara Gull) are compatible with eyelash extensions – and the best cleanser is Mineral Cleansing Face & Eye Mousse.

All IDUN Minerals products are fragrance-free except for the Oil-Infused Tinted Lip Elixirs, the rinse-off haircare products and the Rich Body Cream. For these products, we have selected hypoallergic fragrances, which mean that they do not contain any of the most common fragrance allergens.

No gluten is added to IDUN Minerals products, and they are generally safe to use if you have a gluten allergy.

If you are allergic to a specific ingredient, you may check the ingredient list on the website (under key ingredients, view ingredients list), directly on the product packaging or contact our customer service at info@idunminerals.com.

IDUN Minerals products do not contain pure palm oil. Some ingredients in IDUN Minerals products are derived from palm oil: all these ingredients are RSPO-certified. The RSPO (Roundtable on Sustainable Palm Oil) is a non-profit organization that has developed a set of environmental and social criteria in order to produce certified sustainable palm oil.

All IDUN Minerals mica suppliers follow a strict code of conduct to ensure that no child labour is used across the whole mica supply chain. IDUN Minerals mica originates mainly from England, USA, China and Brazil.

If you didn’t find the answer you were looking for, you can contact us at info@idunminerals.com and our customer service will gladly assist you within 48 hours. If you wish to return a product, please visit our refund policy page.